At Primove, we believe movement is power.
Our name embodies the philosophy of moving beforehand physically, mentally, and stylishly. Born from a deep passion for fitness and fashion, our brand is more than just activewear; it’s a statement of
Confidence, Strength, and Style.
Inspired by my mother, an aerobics instructor who's effortlessly put-together workout looks fascinated me as a child, I grew up understanding that what you wear impacts how you feel. As I embarked on my own fitness journey in the completion of the 75 Hard Challenge, I realized that this world of movement, discipline, and self-expression was where I truly belonged.
The Motivation
The Result
Primove is designed for those who want to look as good as they feel.
Our pieces are crafted with premium fabrics that fuse fashion with function, allowing you to move freely and powerfully. Our debut collection, entirely in black, reflects timeless sophistication and versatility—so you can own every moment, whether in the gym or beyond. This is more than activewear. It’s a way of life.
Move first. Move with purpose. Move with Primove.